Brandmanager Fish - Marketing

Utrecht – Hybrid

32-40 h

Iglo Netherlands is part of Europe’s leading frozen food company Nomad Foods - famous for our Captain Iglo Fish Fingers, Spinach, Meals, Lekkerbekjes, Roerbaksensatie and Ping&Klaar. It’s our mission to serve the world with better food. At the heart of what we do every day, is making the food we produce better for our consumers and for the planet, to lead the change to a sustainable diet.

 

Our objective is to help the consumer to make easier and healthier meal choices with our frozen vegetables, fish and complete meals. We serve our consumer through good sourcing, nutrition and operations like MSC and reduction in food waste.

Our agile team is dynamic and offers you the possibility to develop your (all-round) business skills. The team is diverse and part of the FBN (France-Belgium-Netherlands) cluster. We offer the possibility of a long term career development. This implies working cross-functional with a steep learning curve. An international career can also be part of your development plan given that we are an international organization with our headquarters based in London.

As a Brand Manager you are responsible for the total fish category in the Netherlands . As part of your job you develop and execute the business strategy for key ranges of the fish category. You take full responsibility for delivering the short-term market strategy and you own the portfolio P&L. You ensure effective deployment of communications, launch of new products and you deliver against a 1 to 3 year plan for the business.

You will report to the Cluster Marketing Manager Fish and you have significant interaction with the leadership team and other departments.

 

Your responsibilities:

Product relaunch and innovation

In this dynamic market we stay up-to-date by continuously innovating and relaunching products. In order to lead this for the Fish category, you will be:

• Deep diving into customer strategies, category and shopper insights in order to develop customer sell-in material.

• Building relationships with other categories within Nomad Foods in order to leverage best practice and get involved with cross-market projects as required.

Communications

To reach our customers in-store and online a strong communication plan needs to be in place. Your responsibilities will include:

• Making media choices in line with our communication and brand strategy and understanding decisions based on scenario planning and commercial objectives.

• Taking full responsibility for the creative development of all media touchpoints which include TV, Radio, Digital and PR.

• Developing an impactful and integrated activation plan which optimizes the marketing mix and provide agencies with regular feedback to support the creative process.

 

In-store excellence

Understanding the consumers perspective and choices are an important part of your job. Therefore, you will be working on the following:

• Understanding the packaging briefing process and creating the packaging with a creative agency for in-market execution.

• Monitoring the on-going Fish business performance in close collaboration with our Category Management team. Together, you identify opportunities and make recommendations for range optimization.

• Understanding the target shopper, the shopper needs and the decision making hierarchy along with key triggers and barriers to frozen.

 

Requirements

• Education level in Marketing (Bachelor / WO)

• 2 years+ of successful track record in Consumer Marketing

• Experience within a highly commercial fast-moving business

• Excellent analysis and interpretation skills

• Strong drive for results

• Creative and strategic mindset

• Able to work under time pressure and able to juggle multiple priorities, with good planning and organizing skills

• Highly energized and passionate personality

• Strong team player with excellent communication skills both in Dutch & English

• Excellent IT skills- Microsoft office, Nielsen.

 

We offer you

• Agility and speed of a small and focused team, with the support of a large multinational group

• The pride to be working for frozen food’s market leading A-brand and European Market Leader

• International career opportunities within Nomad Foods Europe

• Good working conditions; a competitive salary and excellent bonus structure

• Enthusiastic colleagues and a great place to work and grow

 

Are you the Brand Manager we are looking for?

If you would like to apply for this role or like to receive more information, please contact Lynn or Carola via [email protected] or +31 6 33043697 (Carola);